NOTE: Clicking on each image will allow you to view an enlarged version.
NewFooty was invented in Liverpool in the mid- to late 1920s by William Keeling. It was first produced commercially in 1929. Many of its features, particularly the finger-flicking method of propelling the players, were later borrowed/copied/stolen by Peter Adolph, the producer of subbuteo. During the 1950s the two games ran in parallel but subbuteo had more financial resources behind it and rapidly developed larger fan and player bases. Nevertheless, NewFooty is a fine game in its own right.
The 1950s version of NewFooty was played on a pitch of similar texture and size to that of subbuteo, and just as in subbuteo the players were flat and made of card, and later celluloid. The main difference was that, whereas subbuteo players stood to attention, their NewFooty equivalents were manufactured in various action poses (see above photo). Somewhat surprisingly, this did not appear to affect either their balance or the accuracy with which they could be flicked. Just as with early subbuteo figures, the 1950s NewFooty figures could be flicked so as to curl or swerve.
Another key difference between the two games was that the player bases in NewFooty were made from lead rather than plastic, which inevitably restricted the distance that the players could be propelled, but at the same time made it possible to generate some extremely powerful shots on goal. A NewFooty ball was about midway in size between an old style large subbuteo ball and a modern style table soccer ball. The goals were slightly smaller than subbuteo goals. By the early 1960s NewFooty had been totally eclipsed by its rival and went out of business, but it remains possible to purchase NewFooty items via sites like EBay to this day.